30 January 2019, 10:39 AM

Measuring and tracking engagement at the Account-level

A talk by Derek Skaletsky
CEO, Sherlock

Everything you do as a SaaS business is account-based - except when it comes to measuring and acting on product engagement. For too long, we have only tracked engagement at the user-level. But doing this creates a huge blind spot for your business and makes it very difficult to drive your operations effectively.

In this talk, you will learn why tracking engagement at the account-level is so important and the best practices for making it happen.


Categories covered

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