Lisa Abbott

VP of Marketing

Categories covered by Lisa

Talks by this speaker


5 Ways to Use NPS to Prioritize Customer Experience

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About Lisa

Lisa is Vice President of Marketing at Wootric, modern CX software for boosting customer happiness. She brings a passion for the customer experience to brand building, and led marketing and customer research teams at Kraft Heinz and HanesBrands before her career in SaaS. An advocate for digital transformation, Lisa is the editor of the ebook “The Modern Guide to Winning Customers with Net Promoter Score.” Attracting ideal customers and guiding them to success and advocacy is marketing nirvana for her.

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